Editions Tissot, a company specializing in B2B legal publications, wanted to improve its conversion rate. The aspects of the site to be reworked were in particular:
Information architecture (headings and navigation);
Product navigation;
Purchase and trial access.
Thanks to our work methodology, we proposed solutions that led to a 52.49% increase in the conversion rate and a 43.81% increase in sales.
Editions Tissot, a company specializing in B2B legal publications, wanted to improve its conversion rate. The aspects of the site to be reworked were in particular:
Information architecture (headings and navigation);
Product navigation;
Purchase and trial access.
Thanks to our work methodology, we proposed solutions that led to a 52.49% increase in the conversion rate and a 43.81% increase in sales.
Approach
Telono analyzed Editions Tissot‘s content to propose a new architecture for the e-commerce section, giving rise to a new menu;
The agency also created mock-ups of several page types (notably for product pages);
The new menu and pages were tested with different user groups to improve the performance of the shopping experience.
Results
Increased e-commerce conversion rate: 52.49%.
Editions Tissot's sales rose by 43.81% over the same period.
Augmentation du nombre de pages vues/visite de 20.03%.
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