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Projects

Rethinking the user experience of the Lake Geneva boat transport and cruise website

Mobility

Compagnie Générale de Navigation (CGN)

More than just a transport site, the Compagnie Générale de Navigation (CGN) platform aims to become a benchmark for gastronomy and leisure around Lake Geneva, and wanted to offer its regular and tourist passengers a unique User eXperience (UX).
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More than just a transport site, the Compagnie Générale de Navigation (CGN) platform aims to become a benchmark for gastronomy and leisure around Lake Geneva, and wanted to offer its regular and tourist passengers a unique User eXperience (UX).
""

Approach

  • Definition of the UX vision based on internal and external interviews and UX best practices from the transportation sector;

  • Proposal of an immersive and emotional user experience;

  • New information architecture and processes for ticket and cruise purchases.

Results

A website in line with the brand's new positioning and values.

A more intuitive, emotional and discovery-based Customer eXperience (CX).

A seamless buying journey that maximizes value for both customer and company.

Gallery

|  Variations graphiques pour les fonctionnalités de recherche et de filtres

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